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Posted by / 21-Jul-2017 08:13

Database cleaning updating

Your business processes and marketing campaigns largely depend on clean, consistent and up-to-date data.

To avoid returned mails, increase conversions and build brand reputation, leverage Sun Tec's data cleansing services, as part of which we clean, de-duplicate, standardize, normalize, verify and validate data against reliable sources of information.

We ensure that your databases - part and material files, product catalog files, item information, etc., - are current, accurate and complete.

While you may choose to use a data scrubbing tool to examine flaws and clean the databases, such tools may not deliver satisfactory results.

Here, inaccurate data stands for any data that is incorrect, incomplete, out-of-date, or wrongly formatted.Also, as the issues involved in data cleansing, formatting, converting and preparing for upload are time consuming and exacting, it makes sense to outsource select components of the project to an established firm with extensive experience in data cleansing. We manually check the records, clean and update them at regular intervals, regardless of the volume and complexity of the project.Catering to diverse industry verticals including retail, insurance, banking, marketing, transportation and telecommunication, we efficiently manage and cleanse customer records to make sure that they are error-free, meaningful, appropriately formatted and current.Thirty percent of your list has a shelf life of three months. It has been our experience that databases lose their accuracy at the rate of 30% per quarter.People move, relocate or change jobs and it is difficult for companies to track this movement timely.

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This is why a clean database is so important, and cleansing needs to be an ongoing process.

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