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Sixteen year-old Margaret Gorman, “Miss Washington, D.
C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.
By 1921, East Coast newspapers were looking for ways to increase their circulation.
Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.Over the years, Miss America has continually made a difference in people’s lives through her charitable and community service endeavors, using her national platform to educate millions of Americans on important issues facing society.Miss America is more than a title, it’s a movement of empowering young women everywhere to achieve their dreams by giving them a voice to inspire change and by honoring their commitment to helping others.As America moved headlong from the Victorian to the modern age, a new image for women developed, symbolizing the changing times.According to leading magazines and periodicals of the time, the modern woman was vigorous. This was an unprecedented break from the rigorously controlled physicality prescribed for the ideal 19th century woman, with its emphasis on delicacy and fragility.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.